OUR HISTORY

2019

THE FLAME
BURNS BRIGHT

We're blazing a hot trail into the future and will open our 600th restaurant later this year!

2018

#KINGING IT
WITH ROUNDA

Steers joins Rounda, enabling customers to make a difference and feed young tummies and minds. Then there's the #Kinging Celebration where we showcase the work of visionary creatives in the world of fashion, food, art, dance and music.

Steers in 2018
2017

REAL
RECOGNISES REAL

We launch the Respek Nation campaign and pay tribute to SA's leading Hip Hop Acts. We even create a burger for the occasion, the Rib King.

Steers in 2017
2016

MAKING
A REAL DIFFERENCE

In partnership with the Shout Foundation, we launch the Shout Burger Combo to raise funds to build libraries in disadvantaged communities. We've gone on to open four libraries across the country and we're looking to build more.

Steers in 2016
2013

FLAME-GRILLED
JUST GETS BETTER

We cross the Atlantic and open restaurants in Lavender Hill, Battersea and London in the UK. We also launch the Steers App, making it easier to get a taste of flame-grilled. Plus, Simba Potato Chips honour us with a Steers inspired flavour: Steers Monkey Gland Sauce!

Steers in 2013
2011

A FLAMING
NEW LOOK

It's time to refresh our look. We revamp our image and our stores and start focusing on what's important. Now it's all about Real Burgers!

2010

A REAL
MILESTONE

We celebrate 50 years of flame-grilled!

Steers in 2010
1998

WEDNESDAYS
GET WACKY

We introduce our two burgers for the price of one special and every Wednesday becomes a Steers day!

Steers in 1998
1996

DOING IT
FOR THE KIDS

We add Brat Packs to our menu, making sure the whole family enjoys every Steers' visit.

Steers in 1996
1995

NOTHING BEATS
THE REAL THING

Our King Steer Burger and famous Hand-cut Chips win Best Burger and Chips in the Leisure Options Best of Joburg awards. Over the years, our chips will go on to win the title 3 more times and the King Steer Burger, 20 more times!

Steers in 1995
1994

TIME TO
TAKE STOCK

Steers Holding is listed on the Johannesburg Stock Exchange and we win South African Franchisor of the Year yet again! We also reassess our image, add a splash of orange and embrace the power of purple. Why purple? Because every fire has a bit of purple at its core.
Now we're all about Real Food made Real Good!

Steers in 1994
1993

OUR FLAME
BURNS STRONGER

We open our 250th restaurant and our flame spreads beyond South Africa's borders. Now you'll find us in Botswana, Swaziland, Namibia and Zimbabwe. Steers Holdings is also voted South African Franchisor of the Year and Brandbuilder of the Year by the Franchise Association of Southern Africa!

Steers in 1993
1990

WE UP
OUR GAME

We add a training facility to our factory in Midrand. This ensures that wherever you find a Steers, we deliver real good service and real good food.

Steers in 1990
1989

THE REAL SECRET'S
IN THE SAUCE

Since 1986, we've been selling Steers Sauces in most of our restaurants, but this year they hit supermarket shelves in their now iconic bottle. We also open another 35 restaurants around the country!

Steers in 1989
1988

FEEDING
THE FLAME

We have grown to 50 restaurants countrywide! To ensure consistent quality we build a supply factory in Midrand, which includes our very own bakery, butchery and sauce bottling plant.

1983

WE TURN
UP THE HEAT

Steers becomes a franchise. After placing a single ad in a newspaper, we receive hundreds of requests and 15 new restaurants are opened in the next two years.

Steers in 1983
1970

100%
REAL

We open a restaurant in Jeppe Street, Johannesburg and become known for serving 100% Pure Beef Burgers, hand-cut chips and ridiculously thick shakes.

Steers in 1970
1960

THE FLAME
IS LIT

The first Steers Restaurant opens in Highlands North, Johannesburg. Since the beginning, we've been serving that flame-grilled taste.

Steers in 1960
START